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Apple launched its first ever IG account by dedicating it to the perspectives and creativity of people around the world.
The account has been recognized by both Cannes and the One Show. The video below explains the whole thing.
We made a big deal out of the launch -- celebrating 38 uniquely creative iPhone users by crafting 38 bespoke films with their photos, videos, and VO -- which we sourced from interviews we conducted ourselves. We called this The Launch Grid.
The Launch Grid was centered around the film below, our intention for the account said in the words of the community.
Below are a handful of my favorite people featured in the launch. The rest can be found on @apple. Just scroll alllll the way to the bottom.
by Kathy R. - Director of photography at NYT
by Jenn Z. - Cowgirl
by Laura Z. - Lover of pools
by Mirabai M. - Beekeeper
by Jess R. - Dog groomer
by Hannah R. - Nanny and subway rider
Gold Lion // Social & Influencer Lions // Co-Creation & User Generated Content
Silver Lion // Mobile Lions // Co-Creation & User Generated Content
Shortlisted // Mobile Lions // Content for User Engagement
Shortlisted // Direct Lions // Digital & Social Co-Creation & User Generated Content
Silver // Social Media // Social Engagement & User-Generated Content
Bronze // Social Media // Social Engagement & Community Building
Merit // Social Media // Branded Social Channel
Merit // Branded Entertainment // User-Generated Content
Time // "Apple's New Instagram Account Celebrates iPhone Photographers"
The Verge // "Apple launches official Instagram account to show off iPhone photographers' work"
AdAge Creativity // "Apple Just Debuted Its Instagram Account"
Variety // "Apple Starts Its Own Instagram Account to Tout iPhone Camera"