“Make something wonderful, and put it out there.” - Steve Jobs

A tribute to some of the world’s best creators making wonderful things behind their Macs.


AdAge // “Paul McCartney, Serena Williams, Oprah and Kermit Toil on their Computers in Apple’s Homage to the Mac”

AdWeek // “Apple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative Minds Hard at Work”

The Drum // “Apple Takes a Look at Celebrities ‘Behind the Mac’ Using Found Footage Images”