If privacy matters in your life, it should matter to the phone your life is on.

Directed by Alexander Payne

PRESS

Fast Company // Apple’s first privacy-themed iPhone ad is fun, quirky, and compelling

USA Today // Apple’s new TV ad shows they hope you care as much about privacy on iPhones as they do

Fortune // New Apple TV ad on privacy hits Facebook and Google where it hurts — without mentioning them

Mashable // Apple’s new privacy ad is one big subtweet

AdWeek // Apple keeps beating the privacy drum in relatable, clever iPhone ad

AdAge // Everyday intrusions highlight Apple’s respect for privacy in new iPhone ad

BuzzFeed News // Apple wants to remind us it isn’t screwing us over on privacy like everyone else

The Verge // ‘Privacy matters’ in Apple’s latest iPhone ad

CNBC // Apple just released its first commercial about privacy

TechCrunch // Apple ad focuses on iPhone’s most marketable feature — privacy

Business Insider // Apple just released a 45-second video on why you should care about your smartphone’s privacy